Brand benefits

• Live Sampling to 10,000+ Food Fans - Gain real-time product exposure to thousands of eager tasters — not just passive walkers. 
• Real-Time Feedback Loop -
  Collect authentic reactions, taste-test responses, and consumer insights from diverse demographics. 
• Content Creation While Sampling - Every brand interaction is a content moment — from Instagram Reels to TikTok tastings.
• Test New Flavors or Packaging - Bring unreleased products and get genuine data on what works before a major rollout. 
• Brand Recall from Mouth to Mind - When fans try it, they remember it — nothing sticks like taste. 
• Social Media Tagging & UGC - Attendees post their favorites, tag your brand, and drive peer-to-peer trust.
• Direct Retail & Buyer Attention - “Undercover Buyers” observe sampling zones for consumer reactions, product-market fit and store placement potential. 
• Immediate Conversion to Online/DTC - QR codes and coupon offers help you gain new customers — even after the event ends. 
• Fan-Favorite Contest Entry
  Sampling isn't just a benefit — it's a path to win $5,000 Category Awards for snacks, drinks, and more.

Dedicated zones for TikTok, Instagram Reels, LinkedIn, YouTube Shorts, and Meta interviews allow brands and fans to film, post, and tag in front of pro backdrops.

• Guaranteed content for top platforms
  Every participating brand is included in official social footage and fan-generated content, ensuring visibility across TikTok, Reels, Shorts, and Facebook/Meta stories. 
• Brand mentions in influencer reels
  All content creators are required to tag featured brands, providing organic traffic, brand recall, and re-sharable material in professionally captured influencer coverage.
• Behind-the-scenes interview access
  Each brand has an opportunity to speak on camera about their product story, innovation, or mission, captured in premium content clips and b-roll for post-event use.
• Cross-channel content strategy
  Our media team supports brands with edited clips tailored for each platform’s format and algorithm, maximizing reach and engagement long after the event ends.

Creating content for your brand                                                       has never been this easy! 

• Direct Consumer Selling
  Sell your products on-site — no distributor, no middleman, just straight sales to real customers.
• Immediate Revenue Opportunity - Recoup booth costs same day through product sales.  
• Retail-Ready Feedback Loop - Real-time customer reactions to pricing, packaging, taste, and product features. 
• Access to 10,000+ Engaged Food Fans - High-intent, eager to eat and drink consumers looking for what’s next.
• Data Collection & Email Opt-ins - Build your list. Gain feedback. Test promotions. Create a DTC funnel on the spot.
• Live Content from Live Customers - Capture testimonials, un-boxings, reactions, and UGC as customers "try and  buy". 
• Amplified Exposure via VIP Shoppers - These handpicked guests come with spending power and a mission to sample and vote.
• Test & Learn - Use as a testing ground for major retail rollouts — validate your assumptions with real data. 
• Buyer Discovery - Buyers watching you sell through is 10x more powerful than a pitch. 
• Win Awards, Get Shelf Space - Your sales, social buzz, and fan votes contribute to visibility and retail potential.

We'll make YOUR reservations!

Where Products Meet Decision-Makers

A chef’s table–style activation at the heart of the Center Store Experience, where emerging brands pitch directly to retail buyers in real time.

Brand Benefits:

• 1:1 access to buyers
• Scheduled pitch appointments
• Private Q&A with category leads
• Instant buyer feedback
• Professional product display staging
• Opportunity for immediate follow-up

Undercover Buyers

Always be ready!

You never know who'll stop by.

Surprise Retail & Distribution Scouting
Top retail buyers and category managers secretly explore the experience as everyday attendees. They taste, engage, and vote—without pretense.

• Brand Benefits:
  ✔ Real-time retail feedback
  ✔ Anonymous buyer scoring
  ✔ Post-event sourcing meetings
  ✔ Discovery beyond traditional pitch decks